Serena Williams’ retirement leads to ‘unprecedented’ US Open ticket sales


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Tennis legend Serena Williams announced on Tuesday that she intends to retire after the US Open.

This has caused the demand for tournament tickets to skyrocket.

USTA spokesman Chris Widmeyer told the New York Post Tuesday that the news led to “unprecedented” ticket sales.

Serena Williams celebrates after winning her women's singles semi-final match against Elina Svitolina of Ukraine during day eleven of the 2019 US Open at the USTA Billie Jean King National Tennis Center on September 5, 2019 in Queens Borough of New York City.

Serena Williams celebrates after winning her women’s singles semi-final match against Elina Svitolina of Ukraine during day eleven of the 2019 US Open at the USTA Billie Jean King National Tennis Center on September 5, 2019 in Queens Borough of New York City.
(Elsa/Getty Images)

“You talk about the Serena effect, it’s like a tsunami,” he said. “After people heard the news, we sold out by 3 p.m [Tuesday]13,000 tickets for the Open, including 4,500 or so for its opening night.”

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Widmaier said selling 13,000 tickets in one day was an “amazing day.”

Before Tuesday, tickets for the first night of the tournament — Aug. 29 – Arthur Ashe Stadium retails for as low as $35. Now, the get-in price on Ticketmaster (through verified resale only, no standard tickets are available anymore) is $81.55 – and that’s just to buy a single ticket. To enter with someone else, you must fork over at least 123 bucks.

Serena Williams has revealed her intention to retire after the US Open

Serena Williams practices on Center Court ahead of the 2022 Wimbledon Championships at the All England Lawn Tennis and Croquet Club in London, Friday, June 24, 2022.

Serena Williams practices on Center Court ahead of the 2022 Wimbledon Championships at the All England Lawn Tennis and Croquet Club in London, Friday, June 24, 2022.
(AP via Adam Davey/PA)

In fact, someone was brave enough to sell two tickets in Section 317, Row X, Seats 13 and 14, for $7,000 each on Ticketmaster’s verified resale.

Demand has skyrocketed, although Williams is not guaranteed to play on that date. The draw for the tournament is revealed on the Thursday before the tournament, so we may update this article again that night if it turns out that the 23-time Grand Slam winner is actually playing that night.

Serena Williams holds the championship trophy after defeating Victoria Azarenka of Belarus in the championship match of the 2012 US Open tennis tournament in New York.

Serena Williams holds the championship trophy after defeating Victoria Azarenka of Belarus in the championship match of the 2012 US Open tennis tournament in New York.
(AP Photo/Mike Grohl, File)

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The women’s final will be held on September 10.



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