And in this case, the “C” stands for cereal.
Snoop Loopz is the brand new cereal from Snoop Dogg’s Broadus Foods line, which he co-founded with fellow rapper Percy “Master P” Miller.
Miller recently shared an announcement about the new cereal on his verified Instagram account, calling it “the best tasting cereal in the game.”
“@Snoopdogg we’re taking over grocery stores,” the caption read in part. “Snooploopz.com The more we do, the more we give.”
The cereal box says it’s a gluten-free, multigrain cereal.
According to its site, “Broadus Foods was founded to continue Mama Snoop’s generous love and passion for nurturing families in our communities.” Part of its mission is to support charities like Door of Hope that help the homeless.
Other products include Mama Snoop’s oatmeal, grits, pancake mix and maple syrup.
Snoop Dogg has a line of wines in partnership with 19 Crimes.